Case Study: VanBuren.org — Modern Web Design for an Arkansas Municipality

VanBuren.org serves as the official online presence for the City of Van Buren, Arkansas—providing residents, visitors, and local businesses with access to essential information, services, and resources. As a public-facing municipal website, the platform needed to be clear, accessible, and easy to manage while representing the city in a professional and modern way.

GlossyFox partnered with the City of Van Buren to deliver a streamlined, user-focused website that reflects the community it serves while meeting the technical and usability expectations of a modern Arkansas government website.

The Challenge

The previous website had become difficult to manage and increasingly ineffective for both users and administrators. Navigation was unintuitive, content updates required unnecessary effort, and the overall design no longer aligned with the city’s growth or digital expectations.

From an SEO and usability standpoint, the site lacked clear content structure, mobile optimization, and performance best practices—making it harder for residents across Arkansas to quickly find the information they needed.

Project Goals

• Create a clean, modern design that reflects the City of Van Buren’s professionalism
• Improve usability for residents, visitors, and businesses
• Ensure full mobile responsiveness and accessibility
• Simplify content management for city staff
• Lay a strong foundation for long-term performance and search visibility

Strategy & Execution

GlossyFox approached the project with a focus on clarity, performance, and scalability—key factors for any municipal web design project in Arkansas.

Information Architecture & Navigation

We reorganized the site structure to ensure users could reach important resources—such as city services, departments, announcements, and contact information—within as few clicks as possible. Clear navigation and logical content grouping were prioritized to reduce friction for all users.

Design & User Experience

The new design balances visual appeal with functionality, using clean layouts, readable typography, and intuitive spacing. The goal was to create a website that feels modern without sacrificing accessibility or clarity—especially important for public-sector audiences.

Mobile Optimization & Performance

With a significant portion of traffic coming from mobile devices, the site was built mobile-first. Pages load quickly, layouts adapt seamlessly across screen sizes, and performance best practices were implemented to ensure a smooth experience for users throughout Arkansas.

Content Management with WordPress

The website was built on WordPress, giving city staff the ability to easily manage content without technical barriers. Pages, announcements, and updates can now be published quickly—keeping residents informed and engaged.

Results

The redesigned VanBuren.org website delivers a significantly improved experience for users while providing the city with a flexible, future-proof platform.

• Improved navigation and content clarity
• Fully responsive design across all devices
• Faster load times and improved performance
• Simplified content updates for city administrators
• A professional digital presence aligned with the city’s growth

Services Provided

• Custom Website Design
• WordPress Website Development
• Website Maintenance & Updates
• Search Engine Optimization

Why This Project Matters for Arkansas Web Design

Municipal websites require a higher level of trust, clarity, and reliability than most commercial projects. Successfully delivering a modern website for the City of Van Buren demonstrates GlossyFox’s ability to design and develop websites that meet the needs of organizations across Arkansas—from local governments to growing businesses.

This project reinforces our commitment to providing Arkansas web design solutions that prioritize usability, performance, and long-term value—regardless of industry or organization size.

Looking for Web Design in Arkansas?

Whether you represent a municipality, nonprofit, or business, GlossyFox delivers thoughtful, high-performance websites built for Arkansas organizations that want to grow and serve their communities effectively.

Explore our approach to web design across Arkansas or contact us today to discuss your project.