Case Study: ArkansasBowhunters.org — Scalable Web Design for a Statewide Outdoor Organization

ArkansasBowhunters.org is the official website of the Arkansas Bowhunters Association, a statewide organization dedicated to bowhunting education, conservation, and advocacy throughout Arkansas. The website serves as a central hub for members, events, news, resources, and legislative updates affecting bowhunters across the state.

GlossyFox partnered with Arkansas Bowhunters to modernize their online presence, improve usability, and create a flexible platform capable of supporting a growing membership base while maintaining clarity and performance.

The Challenge

As the organization expanded, its existing website struggled to keep up with content demands, member engagement, and usability expectations. Navigation was cluttered, mobile usability was inconsistent, and content updates required more technical effort than necessary.

From an SEO perspective, the site lacked clear content hierarchy and optimization—making it harder for both members and Arkansas-based audiences to find relevant information through search engines.

Project Goals

• Modernize the website’s design while respecting the organization’s identity
• Improve navigation for members, event attendees, and visitors
• Create a mobile-friendly experience for users in the field
• Simplify content management for administrators
• Support long-term growth and search visibility across Arkansas

Strategy & Execution

GlossyFox approached this project with a focus on scalability, clarity, and performance—critical factors for any statewide organization serving a diverse audience across Arkansas.

Content Organization & Navigation

We restructured the site’s navigation to make key content—such as membership information, events, legislative updates, and educational resources—easy to find. Clear pathways were created for both new visitors and returning members, reducing friction and improving engagement.

Design & User Experience

The updated design balances a clean, modern layout with an outdoors-focused aesthetic that reflects the organization’s mission. Typography, spacing, and layout decisions were made to ensure readability across devices while keeping the site visually engaging.

Mobile Optimization for Real-World Use

Because many users access the site from mobile devices—often while traveling or in the field—the website was built with mobile responsiveness as a priority. Pages load quickly, layouts adapt seamlessly, and navigation remains intuitive on smaller screens.

WordPress Development & Manageability

The site was built on WordPress, giving administrators full control over content updates without technical complexity. News posts, events, and informational pages can now be updated efficiently, keeping members informed and engaged year-round.

Results

The redesigned ArkansasBowhunters.org website now serves as a reliable, scalable platform that supports the organization’s mission and its statewide audience.

• Improved navigation and content accessibility
• Consistent mobile performance across devices
• Cleaner content structure for improved usability
• Faster updates and easier content management
• A stronger digital foundation for future growth

Services Provided

• Custom Website Design
• WordPress Website Development
• Website Maintenance & Updates
• Search Engine Optimization

Why This Project Matters for Arkansas Web Design

Statewide organizations require websites that balance content depth, usability, and scalability. Delivering a modern platform for Arkansas Bowhunters demonstrates GlossyFox’s ability to design websites that serve large, engaged audiences across Arkansas—from nonprofits and associations to government entities and growing businesses.

This project further reinforces our role as a trusted provider of Arkansas web design services built around performance, clarity, and long-term value.

Looking for Web Design in Arkansas?

Whether you manage a statewide organization, nonprofit, or business, GlossyFox delivers websites designed to support growth, engagement, and visibility across Arkansas.

Learn more about our approach to web design across Arkansas or contact us today to start your project.